Tracks in the Sand:
How Leaders Influence
with Story
Experience the desert.
Discover the skills.
Make a mark that matters.
Take a compelling journey through the dunes of the Arabian Desert to the sparkling waters of the Persian Gulf. Discover influence. Tracks in the Sand inspires leaders to drive change, develop culture and deliver profits by harnessing the power of story.
Experience the desert. Discover the skills. Motivate your team to make a mark that really matters.
Take a vision and make it our mission
Rememberise the route
Aim high. Avoid the weeds
Care and your crew will too
Keep your eyes on the sand
Stay true to you
Take a vision
T
No-one’s excited about the future. Productivity and results are sliding.
Are your people just clocking in to get through the day and pick up their pay?
People find deep connection and motivation around a common purpose. When you can wrap a meaningful shared goal in a riveting story you bring everyone along for the ride. You get emotional commitment and the extra effort that comes with it.
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Take a vision and make it our mission
Rememberise the route
R
We clearly state our values, but we don’t see them in the way our teams are working.
Do your people even remember what you’re telling them?
Telling people what to do doesn’t make it memorable. Stories are far more sticky than statistics or lectures. Highlight the stories of real humans demonstrating your values in real places. Paint a vivid picture that’ll stay in their minds.
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Rememberise the route
Aim high
A
The change process is getting bogged down in details, people feel like they’re going around in circles.
Are you leading your people through change, or being led by it?
Leaders are micromanaging and losing sight of the big questions that need to be answered. Stories are about a moment of change, they simplify ideas and cut to the beating heart of an issue. Use stories to overcome the hurdles rather than getting stuck in the details.
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Aim high. Avoid the weeds
Care
C
Staff and supporters are looking around for new opportunities, there’s silence in meetings and minimal effort on the job.
How can your people care about your organisation if you haven’t shown you care about them?
No-one will be loyal to your organisation if you don’t invest time and attention in them. Take the time to ask about their strengths, goals and aspirations. Check in when something isn’t right and truly listen to the answer. Asking for story shows that people mean something to us, and that’s the moment where we start to mean something to them.
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Care and your crew will too
Keep
K
There’s a disconnect between leaders’ directions and the situation ‘on the ground’. Management and staff don’t feel like they understand each other.
How do your ‘coal face’ staff and your leaders collaborate?
Understanding relies on really effective communication. Everyday stories of production processes or customer queries are examples of strategies being implemented in real life. Sharing these stories offers insight and it leads to far more effective partnerships.
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Keep your eyes on the sand
Stay true
S
People are hesitant about throwing their support behind leadership.
Are your people unsure of your leaders because they haven’t got a sense of who they really are?
It’s hard to develop trust and rapport if we hear ‘corporate speak’ but don’t see the humanity in our leaders. Using stories to instruct and lead is a completely authentic way to enrol staff in your organisation’s mission and goals. Weaving messages into our own unique stories means we show up as ourselves.
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Stay true to you
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